Math is ƒμπ! – Math Characters, InDesign, and PDF’s

As always I am very thankful for every client that is impressed enough with my work to give me a call. I am usually the first to say, “the bigger the challenge, the more fun for me!” As a graphic designer you get used to the same-old-same on a project-by-project basis it really is exciting when a new challenge comes my way.

That said, my most recent challenge was with the Canadian Mathematics Society’s Newsletter. They are, as you probably guessed, pretty keen on math. They share their research, findings, and math news in a bi-monthly newsletter. So, naturally, there’s a lot of Omega’s (Ω) and Psi’s (ψ) and everything else you can imagine! (φ ψ ∞ ⊂ ∪ ∞ ≠ π ∑ Δ ƒ Ω ∫ μ π θ ω λ)

As I said, I have ho problem with challenges. The only problem, for me, is they’re not all in the same font! Most can be found in the system font, Symbol. The rest are buried and hidden in one of about 15 different math fonts. Things like larger parentheses and this thing -> ∑ in a reasonable weight for large use are very hard to find.

See below:

For the designer’s reading this I know you’re saying “Stop whining, set your style sheets, and go!” So, yes, for the basic variables an italicized Times New Roman character will do. I also have a style set for the Symbol and a style set for the outlined letters. The equations I do manually but that’s no big deal, right? Wrong! The math program used to write these documents can only export to PDF. And, as we all know, when a PDF has a foreign font used it does not release the character in a copy/paste situation. The PDFs also do not import into Illustrator correctly either. So, I’m left with copying and pasting what I can and, character by character, placing each character manually. I feel like a type-setter before the computer-age.

To wrap it up, when all was said and done the client said “The math looks really good!” I’m also being paid for my time. I guess I wanted additional recognition for how time consuming and hard it is to produce beautiful math! Long story short, I’m awesome!

Retail at its finest.

For those of you who think this design ever had hope, I was told from the beginning that the layout would be crammed with 7-9 items from our store that I would be photographing, cropping, and placing in the layout on short notice. However, from a retail perspective this sucker POPS! LOL

Ottawa Regional Cancer Foundation Brochure

This is an old Ryan/Smith job that went through a lot of rounds of edits. The inside was actually black (the background of the photo) and it, surprisingly, survived the injection of colour. This one was actually approved and printed. Yay for me. 🙂

Diamond Development International – 2009 Annual Report

This work is some of my favourite to date. The original design for the cover was a little more dynamic but I am still pleased with the straight-edge look and feel we landed on. Producing documents in French and English is always difficult to have both projects completed with the same visual standard but I believe I was very successful.

The difference in control…

This is the 2007 Annual Report I designed for the Ottawa Mission. I love the cover. I designed the cover and the client loved it. They did not feel the need to direct the art before the onset. They let me choose the pictures and only gave me the simplest of criteria regarding logo, date, etc.

Then, on the other hand, there is the 2008 Annual Report. I don’t think it fails necessarily as a design solution. However, everything was directed. From the colours to the photos and the necessary inclusion of a quote. I struggled with a different person than the previous year to create a forced creative solution. I lost the client the following year and was exceptionally disappointed. 😦