This is a great before and after because the before logo is not a bad logo. It’s recognizable and punchy! Unfortunately, the reason it’s recognizable and punchy is because it’s stolen. This client is proof that trademark infringement will not be tolerated, even if you’re not in the same industry.
Can you guess who’s trademark their trademark was infringing upon?
BEFORE
AFTER
This is the 2007 Annual Report I designed for the Ottawa Mission. I love the cover. I designed the cover and the client loved it. They did not feel the need to direct the art before the onset. They let me choose the pictures and only gave me the simplest of criteria regarding logo, date, etc.
Then, on the other hand, there is the 2008 Annual Report. I don’t think it fails necessarily as a design solution. However, everything was directed. From the colours to the photos and the necessary inclusion of a quote. I struggled with a different person than the previous year to create a forced creative solution. I lost the client the following year and was exceptionally disappointed. 😦
I honestly didn’t know what to do here. The client handed me the copy and it was a page and a half of bulleted points. I decided that it would look best as an advertorial, wrote the copy, shot the photos and laid out the flyer. The client was thrilled and I breathed a sigh of relief!
Andrew Sutton, R.G.D. 