This is a great before and after because the before logo is not a bad logo. It’s recognizable and punchy! Unfortunately, the reason it’s recognizable and punchy is because it’s stolen. This client is proof that trademark infringement will not be tolerated, even if you’re not in the same industry.
Can you guess who’s trademark their trademark was infringing upon?
This is the 2007 Annual Report I designed for the Ottawa Mission. I love the cover. I designed the cover and the client loved it. They did not feel the need to direct the art before the onset. They let me choose the pictures and only gave me the simplest of criteria regarding logo, date, etc.
Then, on the other hand, there is the 2008 Annual Report. I don’t think it fails necessarily as a design solution. However, everything was directed. From the colours to the photos and the necessary inclusion of a quote. I struggled with a different person than the previous year to create a forced creative solution. I lost the client the following year and was exceptionally disappointed. 😦
This job was a challenge.
The client provided a lo-res photo for the cover. It was what they wanted and so I worked with what I had. They asked for a lot of content; each spread being the same layout. They asked for the interior spread to include : 1 large photo, 1 bible verse, 1 testimonial with headshot (lo-res), 1 ‘Reasons to Hope’ section with stats on mission activities, and the main article.
Did I mention the size was a reduced size? 8.5 x 5.5.
The Ottawa Mission was thrilled with the result and I am proud of it because it was a lot of work to jam it all in there! 🙂