This is a great before and after because the before logo is not a bad logo. It’s recognizable and punchy! Unfortunately, the reason it’s recognizable and punchy is because it’s stolen. This client is proof that trademark infringement will not be tolerated, even if you’re not in the same industry.
Can you guess who’s trademark their trademark was infringing upon?
Sometimes family and business don’t mix. I’d argue that that depends on your family.
This project was a common-look-and-feel for a suite of parts for my brother, Mike Sutton, to brand himself as a Kingston-area realtor.
Being brothers you might think that it was hard for us to keep our opinions to ourselves and that this might disrupt the creative process, but you would be wrong. I was determined to give him exactly what he wanted and he was determined to give me absolute creative license. Our only hindrance was the confines of the real-estate industry’s legal necessities when it comes to marketing.
Thanks Mike for a fun project and a great end-product.