Diamond Development International – 2009 Annual Report



This work is some of my favourite to date. The original design for the cover was a little more dynamic but I am still pleased with the straight-edge look and feel we landed on. Producing documents in French and English is always difficult to have both projects completed with the same visual standard but I believe I was very successful.

The difference in control…

This is the 2007 Annual Report I designed for the Ottawa Mission. I love the cover. I designed the cover and the client loved it. They did not feel the need to direct the art before the onset. They let me choose the pictures and only gave me the simplest of criteria regarding logo, date, etc.

Then, on the other hand, there is the 2008 Annual Report. I don’t think it fails necessarily as a design solution. However, everything was directed. From the colours to the photos and the necessary inclusion of a quote. I struggled with a different person than the previous year to create a forced creative solution. I lost the client the following year and was exceptionally disappointed. 😦

One of my favourite projects!

I honestly didn’t know what to do here. The client handed me the copy and it was a page and a half of bulleted points. I decided that it would look best as an advertorial, wrote the copy, shot the photos and laid out the flyer. The client was thrilled and I breathed a sigh of relief!

The Ottawa Mission – 2008 Annual Report… again.

This job was a challenge.

The client provided a lo-res photo for the cover. It was what they wanted and so I worked with what I had. They asked for a lot of content; each spread being the same layout. They asked for the interior spread to include : 1 large photo, 1 bible verse, 1 testimonial with headshot (lo-res), 1 ‘Reasons to Hope’ section with stats on mission activities, and the main article.

Did I mention the size was a reduced size? 8.5 x 5.5.

The Ottawa Mission was thrilled with the result and I am proud of it because it was a lot of work to jam it all in there! πŸ™‚

A client that doesn’t come back anymore…


I worked on the Ottawa Mission’s annual reports and newsletters for two years. Then one of their media people decided to learn InDesign and now they do it themselves. I can’t say I’m not extremely disappointed. But that’s what happens sometimes.

My first project of 2010 and me, a total fish out of water.

Diamond Development Initiative, a company dedicated to improving the work conditions and lives of artisanal diamond miners in Africa, approached me at the beginning of January with an inquiry. They needed 20 illustrations portraying 20 different scenes, and they needed them “yesterday”. They asked if I could help them find an illustrator. Knowing very few people that would be kind to a client in their circumstances I offered to undertake the project myself. I sent them some samples of pencil sketches from my sketchbooks. They liked my style, we agreed on a price and I was off to the races.

Given more time I think it’s fair to say that there would have been noticeable improvements to line quality and I would have shaded the colour. However, 20 illustrations completed in 60 hours is no small feat.

Best job of 2009.

Sometimes family and business don’t mix. I’d argue that that depends on your family.

This project was a common-look-and-feel for a suite of parts for my brother, Mike Sutton, to brand himself as a Kingston-area realtor.

Being brothers you might think that it was hard for us to keep our opinions to ourselves and that this might disrupt the creative process, but you would be wrong. I was determined to give him exactly what he wanted and he was determined to give me absolute creative license. Our only hindrance was the confines of the real-estate industry’s legal necessities when it comes to marketing.

Thanks Mike for a fun project and a great end-product.