Math is ƒμπ! – Math Characters, InDesign, and PDF’s

As always I am very thankful for every client that is impressed enough with my work to give me a call. I am usually the first to say, “the bigger the challenge, the more fun for me!” As a graphic designer you get used to the same-old-same on a project-by-project basis it really is exciting when a new challenge comes my way.

That said, my most recent challenge was with the Canadian Mathematics Society’s Newsletter. They are, as you probably guessed, pretty keen on math. They share their research, findings, and math news in a bi-monthly newsletter. So, naturally, there’s a lot of Omega’s (Ω) and Psi’s (ψ) and everything else you can imagine! (φ ψ ∞ ⊂ ∪ ∞ ≠ π ∑ Δ ƒ Ω ∫ μ π θ ω λ)

As I said, I have ho problem with challenges. The only problem, for me, is they’re not all in the same font! Most can be found in the system font, Symbol. The rest are buried and hidden in one of about 15 different math fonts. Things like larger parentheses and this thing -> ∑ in a reasonable weight for large use are very hard to find.

See below:

For the designer’s reading this I know you’re saying “Stop whining, set your style sheets, and go!” So, yes, for the basic variables an italicized Times New Roman character will do. I also have a style set for the Symbol and a style set for the outlined letters. The equations I do manually but that’s no big deal, right? Wrong! The math program used to write these documents can only export to PDF. And, as we all know, when a PDF has a foreign font used it does not release the character in a copy/paste situation. The PDFs also do not import into Illustrator correctly either. So, I’m left with copying and pasting what I can and, character by character, placing each character manually. I feel like a type-setter before the computer-age.

To wrap it up, when all was said and done the client said “The math looks really good!” I’m also being paid for my time. I guess I wanted additional recognition for how time consuming and hard it is to produce beautiful math! Long story short, I’m awesome!

Every journey starts with a first step.

I am hoping to post all the work I do that I’m proud of here.
I think it will work well because some pieces I do for Ryan/Smith Creative on Bank Street or iBrand Promotions on Cooper, while others, I do for myself through g33k. I think it’s important to be up front about these things because clients and creative directors influence heavily what a piece of work ends up looking like. 🙂

This is also the beginning of a re-branding. As I do not believe that I can sum up my creative style or personality with a single word, however candid, like KaBoom, Xquisit, Fuel, or Xactly, I’ve opted to use my initials. The business name I will register will be ADS Creative.