This is a great before and after because the before logo is not a bad logo. It’s recognizable and punchy! Unfortunately, the reason it’s recognizable and punchy is because it’s stolen. This client is proof that trademark infringement will not be tolerated, even if you’re not in the same industry.
Can you guess who’s trademark their trademark was infringing upon?
They do a LOT of direct, permission based email marketing here at the Campus Bookstore at Queen’s University. As a result I need to pump out a lot of email newsletter designs. Here is all the design’s I’ve done so far. I want to be as forthcoming as possible so I am not weeding through them for the best of them. This is all of them in various stages of completion. (Some have not been sent out and therefore do not have products in them yet.)