Blue Nile Ethiopian Restaurant – Ryan/Smith Creative


This project defines a truth in our industry.

If you go to the website and read the copy it will take you about three seconds to find 5 typos. There are hundreds. Of course R/S offered to check for spelling, grammatical and punctuation errors but the client refused to pay extra for our keen eyes. So, as it stands, one of my only designs for web is riddled with misspellings, poor grammar and punctuation.

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